This morning SueMissIndie explained to us the reasons why Desigual was becoming one of the most valuable Spanish brands. Well, in the image of what happens in the Fuorisalone during the Milan Fashion Week Desigual has chosen to inaugurate the new edition of the MBFWM transforming the Sao Tome Street in the Barrio de Justicia of Madrid in authentic installations made by means of pictograms.
I explain: graphics, textures and color, but especially originality when it comes to evoking distant places, exotic flowers, and the geometric motifs that appear reproduced in the fabrics with which the new garments that make up the autumn-winter 2016 collection Of the brand.
The idea was to link with the Desigual woman prototype that is capable of creating her own style taking inspiration from street style which he observes in the streets of his city and also in the cultural currents that converge in the big cities to give life to a new and different style.
The result is a fascinating space imaginary, a collage cultural in which the past and present is just like east and west or technology with crafts, open to the public as part of the firm's express desire to share its space with all fashionistas.
Official site | Unequal
In Jared | Desigual becomes one of the most valuable Spanish brands